Memes spread similarly to disease spread…
I’ve often wonder how people know things or how information spreads from one person to another. Not so much in an educational classroom sense but those things that you pick up in daily life. Then, the other day I ran across this article on Evolution and Facebook’s “25 Random Things”. The results of the questionnaire showed that the spread pattern of the “25 Random Things” has the same histogram chart as the spread of an infection disease.
It many ways that’s not surprising. You get the 25 things letter and it asks you to spread it to your friends who are supposed to post 25 things about themselves and forward to their friends and so on. It’s very much like the old chain letters — remember them? Well, even considering that some people don’t post their 25 things or do post and don’t forward — the spread pattern approximate that of a disease.
When you think about it. If I have a cold and then visit several friends, some will get the cold and some won’t. But those that do will visit or otherwise come in contact with other people who will either get the cold or not and so on. The same pattern of spread as an internet meme.
Richard Dawkin’s wrote about The Selfish Gene which a lot of information on memes and how they interact and work. I’ve now bumped that book up on my reading list. Soon, very soon — I’ll know more. Meanwhile, I’ll keep wondering how we pick up and process information.