New ad literally makes books come to life…
Haven’t posted lately — still down with the flu. The cough has gone from the polite heh heh sound to a racking deep thing that takes on a life of its own. I swear any minute I expect to either cough up my lung, my toes, or some dwarf or balrog. I’ve pulled muscles coughing and still I cough. I think there’s a design flaw in this cough to rid the lungs of crap idea.
Meanwhile, in my befuddled state of illness, I came across this lovely book ad for Maurice Gee’s Going West. Put out by the New Zealand Book Council, it has the tagline, “where books come to life.” I can’t follow all the words but the experience of watching the short video is one that puts you (or me anyway) on sensory overload.
It’s gorgeous to watch. Don’t believe it’s convinced me to try the book but I’ve watched this short film a few times. Maybe books about train journeys and the inner landscape of the narrator just don’t do it for me when I’m coughing up my lungs.